The Chess in Slums Africa celebrates the Children’s Day event (Chess for Education) every year and this year marks the third anniversary. As a brand that holds children in high
esteem, BAMA Mayonnaise saw this as an opportunity to engage with the children, creating a memorable experience for them. The agency was tasked to establish a relationship with Chess In Slums Africa, making them headlining sponsors, while also planning and executing an exciting engagement activity with the children from Slums in Africa for the children’s day.